Day OneAn Ardenholt programARDENHOLT · EST. 2026
No. 01 The Ardenholt RegisterIn the press for 2026Health & Recovery Est. MMXXVI

One number. No one else in the room.

Day One counts the dry days you have won. A slip costs one day and never the count — the figure holds, then picks up again. It does not send you back to nothing at three in the morning.

It is built to be opened on the worst day, not the anniversary. Open it, read the number, close it. Nothing asks you to post it, defend it, or say what you stopped.

1Day One Plus — $2.99/month or $19.99/year
7Days free before anything is charged
1Number on the screen
1Tap to cancel, in App Store settings
§ I

§ I — The program

A counter for the worst day,
not the anniversary.

What Day One holds, what it refuses to do with it, and the promise attached to the price.

One number, and nothing beside it

The screen is a figure and a date. No dashboard, no charts competing for the figure's attention, no card suggesting what you might try next.

The count is cumulative: the dry days you have won stay won. Tap once on a dry day — that is the whole practice.

The figure

A slip costs one day, never the count

Most counters zero you out at day thirty and call it motivation. Day One takes the position that the thirty days happened.

A slip shows on the calendar as one marked day. The tally holds where it is and resumes the next dry day. There is no lecture attached to it.

No reset

It never asks what from

Nothing in the app names the habit. Drink, weed, nicotine, the bet, or something quieter you would simply rather be done with — the counter does not need to know, and never asks.

Which also means nothing on your phone announces it for you.

Unnamed

No one else is in the room

There is no feed, no cohort, no coach, no streak visible to anyone but you. Nobody is notified when you open it and nobody is notified when you don't.

You do not owe a stranger a streak, and Day One is built so that you never can.

Private

The terms attached to the price

A subscription, stated plainly: Day One Plus is $2.99 a month or $19.99 a year through the App Store, after 7 free days. It auto-renews until you cancel, and cancelling is one tap in your App Store settings — no email to write, no retention screen.

Because the purchase runs through the App Store, refunds do too: Apple handles them, and you request one at reportaproblem.apple.com. Cancel any time and the count stays on your phone and in your own private iCloud either way — we never had a copy to take back.

We will not add advertising later, and we will not sell the company's word on that to someone who intends to break it.

The house's word

The measure of a sobriety counter is not the day you hit ninety. It is whether you are willing to open the thing on the day it went badly — which is the only day the number was ever for.

Standing prohibitions

Five things Day One will not do, held as terms of the program rather than as a roadmap that can quietly change.

  • No streak reset — a slip is one marked day, and the tally holds
  • No feed of anyone else's milestones — a quiet marker on yours, and nothing louder
  • No feed, cohort, or leaderboard — nobody else can see your number
  • No account required at all — Sign in with Apple is optional, and nothing else is asked
  • No twelve-step language, and no assumption about what you stopped
§ II

§ II — The counter

A small price,
stated plainly.

A subscription through the App Store, with 7 free days before anything is charged.

announced at launch

Announced at launch

Try the whole program free for 7 days. After that it is $2.99 a month or $19.99 a year — auto-renewing until you cancel — and cancelling is one tap in your App Store settings, not an email or a retention screen.

The terms

  • $2.99/month or $19.99/year — 7 days free first, cancel anytime
  • Optional Sign in with Apple, with your email hidden if you choose
  • The count lives on your device and in your own private iCloud — we cannot read it
§ III

§ III — Questions

Asked, answered,
printed.

The four questions people actually send before they will put this on a phone that other people occasionally hold.

Can my family or my employer tell I'm using this?

Not from us. You sign in with Apple — and you can hide your email, so no confirmation email lands in a shared inbox and no address of yours sits on a list. We run no analytics and hold no copy of your count to subpoena, sell, or leak. On the phone itself, the app is called Day One and shows a number and a date; nothing on that screen names drink, recovery, or a program. There is one reminder, off unless you switch it on, at an hour you pick.

What actually happens if I drink?

One day is marked on the calendar and the count holds where it is. It does not reset, it does not display a broken streak, and nothing in the app changes tone at you. The next dry day you tap, the figure moves again — a slip costs a day, never the days already won.

Why pay for this when free apps count days?

Because free counters are paid for somehow — by advertising sold against people at their lowest, or by a community whose engagement is the product. Day One is paid for by its price and nothing else: $2.99 a month or $19.99 a year, after 7 free days. No ads, no feed, nothing sold. That is the entire business model, stated plainly — and if you cancel, you cancel in App Store settings, not by pleading with us.

Do I need an account, and where does the count live?

You sign in with Apple — one tap, and you can hide your email so we never see a real address. The subscription is bought through the App Store, in the app; there is no separate web purchase or key to paste. The count itself lives on your device and syncs only to your own private iCloud, encrypted under your Apple ID — we run no servers holding it, which means we cannot read it or hand it to anyone.

The register

Be written in for the day Day One opens.

One address, kept on our ledger and used once: the day the counter ships. No newsletter follows it, and it is never attached to a count.